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Registration > Motor Vehicle Dealers > Retail Vehicle Dealer

A Retail Dealer License is for any person engaged in the motor vehicle business who sells five (5) or more motor vehicles at retail to the general public in a 12 month period, with an established place of business within this state.


  1. Retail Vehicle License is $125 due at the time of Application for Retail Dealer License and RegistrationAdobe Acrobat Reader Symbol(additional fees will be assessed upon approval).
  2. Surety Bond of $25,000 in the business name and business legal address.
  3. Approval from local & state authorities.
  4. Established place of business.
  5. Regular business hours 37½ hours per week.
  6. Original service agreement with an approved New Hampshire Inspection Station, if you do not have your own.
  7. Original Criminal Background check from New Hampshire (out-of-state residents must provide a Criminal background check from their home state, as well as from New Hampshire).

Location Requirements:

  1. Permanent physical structure that has at least 750 square feet or is primarily dedicated to the business of selling (RSA 259:29-a III (b)).
  2. Signage must be visible from a public way with 10 inch letters.
  3. Single business location - requiring Registration Certificate.
  4. Permanent heating system.
  5. Only dirt floors are acceptable for heavy equipment and farm equipment.
  6. Electrical outlets as stated in state code.


  1. Plates may be displayed on the rear of a vehicle which is owned by the dealership and for sale or a consignment vehicle as long as there is a notarized consignment agreement on the premises.
  2. These vehicles are not exempt from inspection unless they have a certificate of origin.
  3. For demonstration – there shall be no obstruction in the windshield due to advertising etc. while the vehicle is being demonstrated.
  4. Personal use is permitted by the dealer owner and family domiciled at the owner's home.
  5. Full-time employees (employed at 37½ hours a week), at the discretion of the owner, may have personal use of a vehicle with a dealer plate. Employee's family members do not have use of the vehicle. Contract employees are not considered full-time employees. Vehicles must display all legally required stickers.
  6. Dealer plates may be used on wreckers, ramp trucks and service trucks if they are clearly marked, in 3 inch letters, Not For Hire (parts trucks are not permitted).
  7. Only vehicles owned by the dealership and have a valid NH inspection sticker may have the dealer plate attached.
  8. Loaning of plates is prohibited.

Upon approval, prior to issuance of plates, dealers must takea dealer/title review class of state laws and rules.

New Hampshire Laws pertaining Retail Dealers:

  1. RSA 259:29-a
  2. RSA 259:60-a
  3. RSA 259:89-a
  4. RSA 261:103-a

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New Hampshire Division of Motor Vehicles | 23 Hazen Drive | Concord, NH 03305
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