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News Release

For Immediate Release
July 17, 2015

John Doe
Senior Assistant
(603) 123-4567

NH Liquor Commission Partners with NH Motor Speedway to Curb Youth Alcohol Consumption
NH Liquor Commission and NH Motor Speedway to promote youth safety and responsible consumption by legal age adults throughout the NASCAR race festivities this weekend

Concord, NH – The New Hampshire Liquor Commission (NHLC) and the New Hampshire Motor Speedway (NHMS) have teamed up to promote youth safety and prevent underage alcohol consumption, in addition to promoting responsible adult consumption, during this weekend's NASCAR races. NHLC and NHMS have been working together to prepare for the Thursday through Sunday race events by ensuring they are both fun and safe for all in attendance.

NHLC Division of Enforcement and Licensing officers are partnering with track security during the events to increase awareness and education about minors in possession of alcohol, adults providing alcohol to minors and how to properly recognize false identification. NHLC's Division of Enforcement and Licensing also participated in several service trainings sponsored by NHMS to review laws pertaining to youth access to alcohol and over service of alcohol to adults. On both race days, enforcement officials will attend the staff's shift briefings to answer any additional questions that come up.

"The New Hampshire Motor Speedway and Levy Restaurants, the track's official caterer, are strong partners that truly care about preventing youth alcohol consumption," said NHLC Director of the Division of Enforcement and Licensing Jim Wilson. "Our aim is to make sure the event is safe for both the youth and adults who enjoy this great sport, and as we would for any venue serving alcohol, we have protocols in place to prevent underage drinking."

NHLC Chairman Joseph Mollica added, "Promoting responsible alcohol consumption and preventing underage drinking are cornerstones of the New Hampshire Liquor Commission's mission. We are always interested in teaming with private businesses that have the same important goals."

According to a report by the Pacific Institute for Research and Evaluation (PIRE) with funding from the Office of Juvenile Justice and Delinquency Prevention (OJJDP), approximately 46,000 underage individuals drink each year in New Hampshire, and in 2013 underage drinking cost the citizens of New Hampshire about $163,900, primarily due to youth violence and youth traffic crashes. Most importantly, youth alcohol consumption is a serious health risk. Young people who begin drinking before age 15 are four more times likely to develop alcohol dependence and 2.5 times more likely to abuse alcohol than people who begin drinking at age 21, according to the report.

The partnership is part of the NHLC's ongoing efforts to prevent underage drinking. During the race, 15 NHLC Division of Enforcement officials will be patrolling the track, monitoring the ingress area and patrolling the grand stands to identify minors in possession of alcohol and adults providing alcohol to minors. Any minors in possession of alcohol are subject to a mandatory minimum $300 fine plus penalty assessment, and adults providing alcohol to minors face a misdemeanor offense punishable by up to one year in jail and a $2,000 fine.

"All agencies are committed to promoting responsible, legal consumption of alcohol. That said, our facility takes the lead in curbing underage drinking. In addition to our efforts, we ask that parents and all adults take an active role in assisting with this effort," said New Hampshire Motor Speedway Director of Security Mark Furlone, a former 29-year Major with the NH State Police. "We strongly support this initiative for the safety of our guests and for the well-being of minors. Our licensee, Levy Restaurants, has partnered with us on this initiative and is in good standing with the NH Liquor Commission, upholding the highest standards in responsible alcohol service to ensure a safe race weekend for all of guests. Miller Lite, the speedway's official beer, has also joined in this campaign with additional signage and heightened awareness for race weekend. The speedway and its partners will continue to work with the Loudon Police Department and the NH Liquor Commission on ensuring alcohol responsibility is a priority at the races."


NH Liquor Commission, Division of Enforcement
50 Storrs Street  |  Concord, NH 03301
(603) 271-3521