Saving Face: How Corporate Franchise Design Can Respect Community Identity
APA PAS #452. Fleming, Ronald Lee. Saving Face: How Corporate Franchise Design Can Respect Community Identity, 1994.
This PAS Report addresses the problem the erosion of quality in the visual environment, often directly related to corporate franchise design, and provides suggestions about how to encourage change in those designs. It includes examples of design alternatives to standard prototypes in a series of photographs in Chapter 3. These photos are meant to educate the eye as well as to inform the mind. The case studies in Chapter 4 demonstrate how community design review processes can require corporate franchises to modify their appearance to respect or enhance community character.
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