America needs your eyes, your hands, your body. Be careful. Avoid accidents.

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[artist unknown]. Employers Liability Insurance Corporation, 1942. 12 x 9.

On March 2, 1942, Donald M. Nelson, director of the War Production Board called for companies to voluntarily establish joint labor-management committees to help facilitate a new era of labor-management relations. Nelson made it clear that the purpose of the committees was to increase productivity and boost morale, not to "put labor into management…or management into labor." These committees utilized the art departments of their own companies to create posters such as this one from the Employers Liability Insurance Corporation. Artists depicted workers with heroic attributes and symbolized labor as a muscular giant. These posters conveyed the message that workers' contribution lay in providing physical strength and technical skill.