World War 2 Posters at NHSL
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Food is a weapon–
Can all you can.
Do with less
Have you really tried to save gas
Save waste fats
Use it up–
All fuel is scarce
Millions of troops
Plant a victory garden

Do with less so they'll have enough.
Do with less so they'll have enough.
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Click image for an 8 x 11 printable picture.

[artist unknown]. Office of War Information poster, no. 37. 1943. 28. X 22.

Photographic design played an important role in the production of many WWII posters. To encourage rationing on the home front, this cheery and friendly 'GI Joe' drinking coffee appeals to families with boys overseas. This poster is an example of the creative uses for photography during the war.

The man in the photo is Thomas J. Murray, who died on October 16, 2002 at the age of 87 and was buried with military honors. According to his obituary, which appeared in the Albany Times Union, October 18, 2002, Murray served as the face for rationing from 1943-1945 through this poster. Murray's portrayal of "GI Joe in the foxhole" contributed to the home front battle of rationing and helped gain support for the war effort. During the last three years of WWII, Americans needed ration stamps to purchase products such as meat, cheese, canned goods, sugar, butter, shoes and gasoline. A typical allocation of sugar was 12 ounces per week. Auto validation stamps permitted three gallons of gas a week. One pair of shoes a year was the norm between February 1943 and October 1945. This poster became so popular that the war office reprinted a larger version with a slightly different headline.