SAVE AND SACRIFICE

A large part of the war propaganda effort demanded sacrifice in terms of daily activities-saving waste fats for use in explosives, saving tin cans, eating leftovers, recycling paper, growing vegetables and canning them for home use, saving gasoline by driving cars slower and less often. Appeals directly to women became a major element in poster propaganda, from asking women to enlist in the armed forces to encouraging housewives to conserve home resources.

The government fought price fixing and black market prices with rationing. All Americans needed to share in the burdens of shortages equally. Not to share in sacrifices for victory was an unpatriotic act, and often was reported.

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