FOR IMMEDIATE RELEASE: September 13, 2012
Shelly Angers, N.H. Department of Cultural Resources
Study: Arts, Culture contribute $115.1 million to N.H. economy
The N.H. State Council on the Arts has released a statewide survey detailing the economic impact that arts and culture nonprofit organizations have on New Hampshire’s economy.
Prepared by Americans for the Arts, “Arts & Economic Prosperity IV: Report for the State of New Hampshire” found that 21 percent the state’s of nonprofit arts and culture organizations created $115.1 million of total economic activity in New Hampshire and supported the equivalent of 3,493 full-time jobs. These nonprofit arts and culture organizations and their audiences generated $11.6 million in local and state government revenue.
For-profit arts and culture venues, including the Verizon Center and Meadowbrook U.S. Cellular Pavilion, as well as individual artists and the film industry, were not included in the study.
Underscoring that New Hampshire’s arts and culture attractions are a draw for out-of-state visitors, “Arts & Economic Prosperity IV: Report for the State of New Hampshire” found that 19.8 percent of audience members surveyed were non-residents, and that in addition to purchasing tickets, they spent an average of $34.70 per event on non-ticket items such as hotel rooms, meals, parking, shopping and other purchases. More than 60 percent of the surveyed nonresidents reported that the primary reason for their trip was to attend a specific event, and 8.4 percent stayed at least one night away from home, increasing their per-person spending to $154.59.
Information for “Arts & Economic Prosperity IV: Report for the State of New Hampshire” was collected through two surveys: 161 of New Hampshire’s approximately 773 nonprofit arts and culture organizations identified by the N.H. State Council on the Arts reported expenditures and other economic indicators from their 2010 fiscal years; 3,433 audience members at those venues completed surveys in 2011 that detailed how much they spent at local restaurants, hotels, retail stores, parking garages and other businesses.
In addition to the statewide report, several locations in New Hampshire participated in “Arts & Economic Prosperity IV: Report for the State of New Hampshire” by having individual reports created for them: Greater Concord, the Town of Newmarket, Greater Portsmouth, the City of Rochester and the North Country. Results from those reports are integrated into the statewide statistics.
“New Hampshire’s nonprofit arts and culture organizations have always had anecdotal evidence about how they impact our communities and economy,” said Van McLeod, commissioner of the N.H. Department of Cultural Resources. “This report provides concrete data that strengthens those stories, illustrating the important effect these organizations have statewide.”
Funding for the statewide “Arts & Economic Prosperity IV: Report for the State of New Hampshire” was provided by Tom Putnam and the Putnam Foundation.
For more information about “Arts & Economic Prosperity IV: Report for the State of New Hampshire,” visit www.nh.gov/nharts.
The New Hampshire State Council on the Arts is a publicly funded agency within New Hampshire's Department of Cultural Resources. It began in 1965 with the passage of a law designed “to insure that the role of the arts in the life of our communities will continue to grow and play an ever more significant part in the education and welfare of our citizens.” Funding comes from state appropriations and from the National Endowment for the Arts. Learn more about the New Hampshire State Council on the Arts at www.nh.gov/nharts.