2009 Artists' Workshops
January 20, 2009, 9:30 - 11:30 a.m. (snow date January 21, 2009)
Marketing: Plain and Simple
Learn the essentials about how best to market your work, marketing trends, targeting your audience, branding, developing an elevator pitch, and analyzing your competition, as well as the value of online social networking sites and Google, print and radio advertising, and public relations. Workshop facilitator: Nancy Clark, owner of the Glen Group Inc. in North Conway
February 24, 2009, 2 - 4 p.m. (snow date February 25, 2009)
Creating Digital Portfolios
Most galleries, museums, and juried competitions now require CD portfolio submissions. This workshop is for artists who have been hesitating but are now ready to take the leap and create digital files of their work. Simple and concise instructions will be given on how to create digital image files from existing slides and digital camera pictures. Artists should feel free to bring their cameras if they have after-class questions about specific settings. Workshop facilitator: Barbara Rita Jenny, a fellowship recipient from the State Arts Council and Greater Piscataqua Community Foundation
March 17, 2009, 10 a.m. - noon (snow date: March 18, 2009)
Public Art: Artist and Community Driven Projects
Want to see your work in public buildings or successfully compete for community projects? Need to have a better understanding of the state’s Percent for Art program or community driven (vs. artist driven) arts projects? This session will demystify the RFP/RFQ process. Workshop facilitators: Visual Arts Associate Julie Mento and Public Information Officer Jane Eklund, both of the New Hampshire State Council on the Arts; Gordon Carlisle, mural artist; and Sue Cobler, director, Art-Speak (Portsmouth Cultural Commission).
April 21, 2009, 10 a.m. - noon
Connecting Art & Commerce
Discuss the role of the visual arts in commerce and receive advice on marketing and selling your work. Topics to be covered include: how to best approach galleries, the pros and cons of alternate exhibit spaces, and ways to integrate arts into the business world.
Workshop Facilitator: Tricia Anderson Soule, arts consultant, former gallery owner
May 19, 2009, 10 a.m. - noon
Get out there! Taking your art online.
Your web site is your online gallery and it is always open. How does yours stack up?
In this session, we'll discuss tips to make your web site much more effective. We'll also demystify the many online marketing options available to you - blogs, Facebook,
Flickr, Twitter, Google Adwords, etc. This is a great time to be marketing your art. Join us for a fast-paced discussion about harnessing the growing online conversation! Workshop Facilitator: Nancy Clarke, owner of the Glenn Group, Inc., North Conway
June 16, 2009. 10 a.m. - noon
Art, Aging and Healing: Working in Health Care and Nursing Home Facilities
The arts have the power to transform and heal. Learn about innovative arts programs from health care providers and professional artists who are offering these programs for patients, people who are aging, caregivers, and staff. Two short films documenting this engaging and powerful work will also be shown. Artists of all disciplines are encouraged to attend this session.
Workshop Presenters: Alice Kinsler, M.A., A.T.R, manager of Therapeutic Arts and Activity Services at Concord Hospital; Lucie Crichton, D.Min., chaplain, Havenwood-Heritage Heights Retirement Center; Sarah Haskell, weaver; and additional artist (TBA)
December 8, 9:30-11:30 a.m.
Getting Your Story Out There
“Publicity is recognition by someone other than the artist that there is a unique story to be told," writes Mary Petzak, editor of "Singing Your Own Praises." Trouble is, most of us artists and craftspeople don't know our story. We're not sure why the work we make is special, or even why we love to make it so much. Yet this "inside story" is the engine that drives all of your creative efforts. Once you can articulate it, you'll find it will help you create an artist statement, a mission statement, a press release or even an exhibition proposal. This workshop will explore ways to find the passionate story behind your work, and ways it connects to popular "story hooks" to get the attention of the media, your audience, even your own heart. Workshop presenter: Luann Udell. Click here for workshop handouts
December 8, 1-3 p.m.
Shoestring Personal Branding Online for Artists
Use LinkedIn, Facebook, Twitter, blogging, YouTube and other online, FREE social media tools to advance your career and get yourself seen online. You'll learn how to invest no money and about one hour a day in marketing yourself using these tools. Workshop presenter: Christine Halvorson. Click here to view power point presentation
January 4, 2010