STATE OF NEW HAMPSHIRE
HUMAN RESOURCES
CLASSIFICATION: ADVERTISING SPECIALIST
Class Code: 0120-25
Date Established: 01-07-93
Occupational Code: 7-3-7
Date of Last Revision: 12-28-01
BASIC PURPOSE: To coordinate the development,
implementation and evaluation of promotional programs including paid media
advertising campaigns.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
·
Guides the
advertising agency in the planning and executing of all seasonal advertising
campaigns in print, broadcast and other media.
·
Estimates
requirements for printed material and supervises the design, production,
printing and distribution of this material.
·
Assists in developing
state advertising programs and travel shows in cooperation with regional
associations, chambers of commerce and the private sector.
·
Stimulates and
develops group tour business, including the coordination of familiarization
tours, developing travel itineraries and supervising the design of travel
displays.
·
Maintains accurate
expense records while doing field work which includes staffing promotional
shows and attending conferences.
-------------------------------------------------------------------------------------------------------------------------------------------
DISTINGUISHING FACTORS:
Skill: Requires skill in analyzing and
interpreting data, policy and procedures OR in using equipment in order to
arrive at logical conclusions or recommendations.
Knowledge: Requires logical or scientific
understanding to analyze problems of a specialized or professional nature in a
particular field.
Impact: Requires responsibility for achieving
direct service objectives by assessing agency service needs and making
preliminary recommendations for the development of alternative short-term
program policies or procedures.
Errors at this level result in incomplete assessments or misleading
recommendations causing a disruption of agency programs or policies.
Supervision: Requires direct supervision of other
employees doing work which is related or similar to the supervisor, including
scheduling work, recommending leave, reviewing work for accuracy, performance
appraisal, or interviewing applicants for position vacancies.
Working Conditions: Requires performing regular job
functions in a controlled environment with minimal exposure to disagreeable job
elements and little risk of hazard to physical or mental health.
Physical Demands: Requires light work, including
continuous walking or operating simple equipment for extended periods of time
as well as occasional strenuous activities such as reaching or bending.
Communication: Requires reviewing summaries and
reports and making management level decisions to solve problems or to achieve
work objectives as well as articulating and expressing those solutions and
goals. This level also requires
formal presentations of solutions and goals to employees and the general public
to increase the responsiveness of the agency toward the demands of its client
system.
Complexity: Requires evaluating a combination of
wide-ranging job functions to determine work procedures, to solve problems, and
to reach conclusions by applying analytical, technical, or scientific thinking. This level also requires planning
policies and long-term strategies, drawing conclusions based on available
criteria, and evaluating the effectiveness of program objectives.
Independent Action: Requires independent judgment in
planning and evaluating work procedures and in supervising the development of
professional, technical and managerial standards under administrative direction
and according to broad departmental guidelines.
MINIMUM QUALIFICATIONS:
Education: Bachelor's degree from a recognized
college or university with major study in economics, advertising, journalism,
or a communicaitons related field.
Each additional year of approved formal education may be substituted for
one year of required work experience.
Experience: Six years' experience in advertising
with an advertising agency, research, public relations or promotional firm, or
other related media. Each
additional year of approved work experience may be substituted for one year of
required formal education.
License/Certification: None required.
RECOMMENDED WORK TRAITS: Knowledge of all aspects of
advertising, including selection of proper media to reach the greatest number
of potential persons as tourists.
Knowledge of the economics involved with advertising. Knowledge of journalistic principles
and functions, including the techniques of planning, composing and
editing. Ability to gather, process
and apply original and secondary data.
Ability to manage a program of paid advertising in consonance with the
overall state promotion plans.
Ability to establish and maintain harmonious relationships with
department officials, employees and outside groups, and individuals associated
with state advertising. Must be
willing to maintain appearance appropriate to assigned duties and
responsibilities as determined by the agency appointing authority.
DISCLAIMER STATEMENT: This class specification is descriptive
of general duties and is not intended to list every specific function of this
class title.
Back to Human Resources Home Page
Back
to State Opportunities Listing Page
Back to Class Specification List
Last Updated 05/10/02
URL: http://www.nh.gov/hr/classspec_a/0120.htm