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December 6, 2006

Matthew Newton, NH Film & Television Office
(603) 271-2220
[email protected]

Mercedes-Benz commercial films in New Hampshire’s North Country

(Concord, NH) – The New Hampshire Film and Television Office is pleased to report that a national television commercial for Mercedes-Benz was recently filmed in and around the White Mountains Region of the state.

The television spot, showcasing the Mercedes-Benz S-Class vehicle, filmed December 3-4, 2006 along U.S. Route 2 in Randolph and Shelburne, taking full advantage of New Hampshire’s beautiful Shelburne White Birches as a backdrop. The commercial also filmed along Route 302 in Crawford Notch State Park near Arethusa Falls. Production was then scheduled to move to a section of Route 113 just over the New Hampshire state line into Maine. The commercial will wrap up filming when the production returns to New York later this week.

While the production brought a primarily New York-based crew to the state, motor homes were rented from Campers Inn of Merrimack, catering for the crew was provided by Chef’s Market of North Conway, and the Mountain View Grand Resort in Whitefield housed the production during their stay. In addition, several New Hampshire state troopers were hired to assist with intermittent road closures during the filming.

“We had only a short time to pull this together,” said Matthew Newton, Film Specialist managing the New Hampshire Film and Television Office. “Our partners at various state agencies including the Division of Parks, the Department of Transportation and the Department of Safety really came through and fulfilled all of the production’s needs, despite the short notice. I’ve heard nothing but enthusiastic comments from the producers regarding New Hampshire’s customer service.”

The only glitch of the production was a significant snowfall in the North Country Monday morning. The storm, which dropped a few inches of snow around the White Mountains Region, halted production for several hours. The filming resumed on U.S. Route 2 once the sky and the roads cleared.

No date has been set for the airing of the commercial which was produced by Tight Films of Los Angeles and New York.

The New Hampshire Film and Television Office, as part of the New Hampshire Department of Cultural Resources, works to expand business activity and employment throughout the state by acting as a liaison between the film industry and an established network of government agencies, the state’s film industry workforce, and local property owners. The office is responsible for location assistance, public relations, and general production support in an effort to broaden the cultural and economic impact of film and television production in the state. For more information about film and television production in New Hampshire, call (603) 271-2220 or visit


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